金伯利?萨默斯（音译）是就读于北卡罗来纳大学教堂山分校的大三学生，她担任美国鹰牌服饰校园大使项目的校园代表。在那里，她主要负责该项目在Facebook上名为“鹰牌学生联盟”的主页更新。
The group’s most recent promotion was the “Drop Your Jeans” event, which offered students a chance to donate their denim in return for a store coupon and an opportunity to win an American Eagle gift card.
该集团最近推出了名为“丢掉你的牛仔裤”的促销活动，它给学生提供一次用牛仔裤换店铺优惠券并能赢曲美国鹰牌礼品卡的机会。
“A lot of people heard about it through the Facebook page,” Summers said. “We can see the impressions, how many people actually saw it, so we know how much influence we have. It’s really great.”
“很多人通过该Facebook主页听说这个消息，”萨默斯说，“我们可以看到其影响力以及真正浏览它的人数，由此我们知道自身具有多么强大的影响力。这真是太棒了。”
Cathy McCarthy, who heads the campus ambassador program for American Eagle, said the company has brand representatives at 48 schools in 31 states and Washington, DC.
美国鹰牌校园大使项目负责人凯西?麦卡锡（音译）表示，在位于31个州以及华盛顿特区的48所学校中，美国之鹰公司都拥有其品牌代表。
When looking at ambassador applications, McCarthy said the company looks for outgoing students who are social-media savvy.
该集团最近推出了名为“丢掉你的牛仔裤”的促销活动，它给学生提供一次用牛仔裤换店铺优惠券并能赢取美国鹰牌礼品卡的机会。
For the retailer, whose clothing targets college students, the ambassador program is an ideal fit.
对于一个将大学生群体作为目标销售人群的服饰销售商，这一校园代表项目实属天作之合。
“Three or four years ago, brand ambassadors on campus were a novel idea. Now companies have them everywhere. There’s only so much mindshare to capture,” McCathy said.
“三四年前，校园品牌代表还是一个新奇的想法。而现在，各大公司在各地都拥有自己的校园品牌代表，这可以获得巨大的品牌影响力。”麦卡锡说。
(实习编辑：刘伟)
（责任编辑:admin）
